Rwazi · Ramadan 2026 Consumer Intelligence
The Ramadan Media Clock
When consumers are active — and what your brand should do in each window
12 AM – 2 AM
Winding down
Minimal activity. Hold heavy spend, let scheduled posts run.
2 AM – 4 AM · Suhoor
Mobile browsing, low intent
Awareness content, light retargeting, discovery ads.
5 AM – 7 PM · Fasting
Low energy, off screens
Reduce paid spend. Schedule all posts for evening delivery.
7 PM – 8 PM · Iftar
Family, emotion, community
Brand storytelling, values-led messaging, food & gifting.
★ Peak Window
8 PM – 11 PM
Highest engagement — all channels
Run promotions, time-limited offers & conversion campaigns.
11 PM – 2 AM · Late Night
Research & cart building
SEO content, product pages, abandoned cart retargeting.